Analysis of Editorial and Visual Improvement Strategies in Enhancing the Quality of School Magazines: A Study of ElBa Magazine from 2022 to 2024
Keywords:
School Magazine, Editorial Strategy, Content Quality, Media Design, Student LiteracyAbstract
This study aims to analyze the quality improvement strategies of Majalah ElBa, the internal magazine of Madrasah Aliyah NU Banat Kudus, by examining various components such as segmentation, cover design, layout, color scheme, content, rubric selection, illustrations, and magazine size. Majalah ElBa serves as a platform for enhancing students’ literacy and creativity. However, inconsistencies have been identified in writing structure, visual presentation, and editorial management. This research adopts a descriptive qualitative approach using documentation techniques and content analysis across three editions from 2022, 2023, and 2024. The findings reveal a lack of consistency in layout organization, rubric formulation, and adherence to journalistic writing standards. Moreover, editorial performance evaluations have not been conducted systematically, nor has reader feedback been utilized. Effective quality improvement strategies should include capacity building for the editorial team through journalism training, consistent rubric planning, and structured evaluation of both content and design. This study is expected to serve as a reference for more professional and higher-quality school media management, and as a guide for other educational institutions in publishing internal school magazines.
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