Preaching Techniques with Javanese Culture by Gus Ulin Nuha on the Indosiar Action Program

Abstract

Da'wah must pay attention to proper preaching techniques so that the material conveyed can be understood by mad'u, the importance of da'wah techniques shows that no matter how perfect the da'wah material is, if it does not implement the correct preaching techniques it will cause results that are not as expected. Today there are not a few preachers or preachers who continue the walisongo struggle by using culture as a medium for their da'wah. One of the preachers who preached using culture was Gus Ulin Nuha, using wayang and songs and wearing clothes with Javanese traditional themes. This study aims to describe the preaching techniques used by Gus Ulin Nuha by using Javanese wayang culture and songs in the AKSI Indosiar program. In this study, the authors apply a descriptive analysis method with a qualitative approach. Documentation data collection in the form of video shows of Gus Ulin's preaching in the Indosiar ACTION program on the Indosiar YouTube channel. While the data analysis technique that the author uses is the Milles and Huberman technique.

The results of this study indicate that Gus Ulin's preaching technique In the opening technique of preaching Gus Ulin Nuha opened his da'wah with techniques: Mentioning the topic of the lecture, describing the background of the problem, giving humor, stating quotations from the Koran or others, connecting with past history, connecting with events that being commemorated. In conveying his da'wah, Gus Ulin used three techniques, namely: Eye contact, Vocals, Visuals. The technique of closing the da'wah used by Gus Ulin, namely: concluding the conversation, suggesting action, closing with relevant verses, quotes or aphorisms, restating the main ideas with different sentences, telling examples as illustrations of the theme of the conversation.